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Projects

The Lego Approach

Boosting Efficiency with Modular Design

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To foster a culture of flexibility and thinking outside of the box, I made a presentation ("The Lego Approach") explaining the benefits of building reusable and modular digital products. 

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  • Unified Teams: Aligned cross-functional teams across the organization around a modular design mentality.

  • Increased User Success: Led the design team implementing this approach, resulting in an 80% improvement in user task completion rates.

  • Scalable Impact: The modular components were readily adopted and reused by other teams, driving further success throughout the organization.

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Product Strategy | UX Leadership | Information Architecture | Systems Thinking

02_Modular_Experience_Presentation.jpg

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E-Commerce B2B2C

Online shopping platform for independent grocery stores

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I spearheaded the redesign of a B2B mobile e-commerce platform amidst a global pandemic. This platform serves thousands of independent grocery stores and food co-ops.

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  • Owned the vision: Defined product strategy and user experience as both Product Owner and Lead Designer.

  • Built the foundation: Constructed a new design system and core templates for efficient development.

  • User-centric approach: Validated designs through user testing and accessibility audits.

  • Agile execution: Led a team of on-shore backend and off-shore frontend developers to rapidly launch a Minimum Viable Product (MVP).

  • Real-world impact: Worked directly with store owners in beta testing and implemented their feedback for successful feature rollouts.

Product Owner | Design Systems | Service Design | WCAG Accessibility

Podcasting made easy

Empowering Podcasters with Auxbus (Acquired by Libsyn)

 

I played a key role as the UX design and product management lead at Auxbus, a startup that simplified podcast creation for beginners overwhelmed by complex editing tools. Our app streamlined the process, allowing rapid recording, editing, and publishing of podcasts.

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  • Pre-Launch Impact: Joined the project just before beta launch, redesigning initial software and contributing to a successful launch with 300 eager customers.

  • Explosive Growth: After a 3-month beta, the official launch led to a surge of 1,000+ customers in just 30 days.

  • Industry Recognition: Auxbus was recognized as a 2019 NC Tech Awards "Startup to Watch."

  • Successful Acquisition: Acquired by Libsyn, a global leader in podcast hosting, in 2021, expanding reach to more than 75,000 customers.

Design Strategy | Innovation | SaaS Startup | Operations | Leadership

Femtech IoT Device

Crafting a Cohesive Fertility Tracking Experience: Kegg

I partnered with Kegg, a fertility tracking startup, to design a holistic user experience across various touchpoints.

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  • Mobile App Architect: As UX Strategist, I led the mobile app design, guiding users through seamless interactions with the innovative Kegel ball and Bluetooth device.

  • Intuitive User Journey: Collaborated closely with engineers to craft the product for clear and intuitive use, empowering users in their fertility tracking goals.

  • Cohesive Brand Experience: Extended my design expertise by creating product packaging and directing a lifestyle photoshoot, ensuring a consistent and engaging brand experience.

Product Strategy | Art Direction | IoT | Holistic Experience Design | Branding

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